Browsing Department of Computer science and Information Technology by Subject "Behavioural intentions to use (BIU)"

Now showing items 1-1 of 1

Mediating effect of price value on effort expectancy and behavioural intentions to use mobile communication technologies by commercial farmers in uganda

B. Moya, Musa; Engotoit, Benard; Mayoka Kituyi, Geoffrey (2018-05)

This study examines the mediating role of Price Value on Effort Expectancy and Behavioural Intentions to Use mobile communication technologies by commercial farmers in Uganda. A cross sectional design and quantitative field ...