Employee empowerment, job satisfaction and employee loyalty. a case of new vision printing and publishing company limited (NYPPCL).

Abstract

The purpose of the study was to establish the relationship between Employee Empowerment, Job Satisfaction and Employee Loyalty at the NVPPCL (New Vision Printing and Publishing Company Limited). The study was also guided with the following objectives: to establish the relationship between Employee Empowerment and Job Satisfaction; to establish the relationship between Employee Empowerment and Employee Loyalty; to establish the relationship between Job Satisfaction and Employee Loyalty and to establish the prediction of Employee Empowerment and Job Satisfaction on Employee Loyalty. The study adopted a cross sectional survey design with a quantitative approach. Data was collected from 224 respondents using a self-administered questionnaire with closed ended questions from a population of 670 employees. Data was analyzed using the SPSS 17.0 version and subsequent analyses (reliability, validity, correlation ad regression) were carried out to respond to the research objectives. Study results revealed that there was a significant positive relationship between Employee Empowerment and Job Satisfaction of employees (r= .46, P≤.01); a significant positive relationship between Employee Empowerment and Employee Loyalty of employees at NVPPCL (r = .26, P≤.01); a significant positive relationship between Job Satisfaction and Employee Loyalty at NVPPCL (r = .53, P≤.01). The results from the regression analysis revealed that of the two independent variables, Job Satisfaction was found to have a significant effect on Employee Loyalty (β = .52, P< .01). Results in the regression analysis further revealed that a combination of predictor variables, Employee Empowerment and Job Satisfaction accounted for a 27% variation in Employee Loyalty. This means that there are other factors the explain a variation in Employee loyalty at NVPPCL. Based on the results, the study established that in order to achieve high levels of Employee Loyalty, NVPPCL should achieve ensure high levels of Job Satisfaction; foster a positive work environment, ensure employees are empowered, fulfilled, engaged, involved and developed at work. This is vital to the growth and survival of organizations such as NVPPCL.